I want one!

MumAnnie, the connected device that displays 2D patterns

Easy to use and fun

Follow the lines to cut the fabric

Ergonomic and intuitive to make your life easier

Exclusively the desired size is displayed

Time advantage

Instant display of the pattern

Optimum layout of the pieces

Seam allowances already displayed


Designed for all your desired creations

  • Wide surface
  • On all type of materials
  • Ergonomic features

IZICREA, the online platform of couture

Instant creativity

Purchase, sale and share of models in one click

Wide choice of patterns

Friendly-user research

Smart Models

Cutting-edge patterns

Accessible from anywhere

Intuitive assembly of pieces


Dedicated tutorial and article

Active community

High visibility


The vision of IZICREA is to make the creativity expression more intuitive and faster than never. Therefore, we will make sure that your creations will adapt instantly to your shape based on measurements. Moreover, you will be able to create your own models thanks to a fun and easy-to-use software.

Directly from the available models, you will be able to build quickly and easily : dresses, stuffed toys, bags, patchworks, customizations, cosplays, etc.

In a few months, we will start our pre-sales through a “crowdsourcing campaign”. Therefore, WE need YOU! If you wish to be part of the adventure or simply follow the project, subscribe fast.


Ease to use

« The simple things are also the most extraordinary things »

Richard BACH


« Creativity is intelligence having fun »



« Leisure is the time for doing something useful »



“When I was a little girl, my grand-mum MumAnnie taught me how to sew. What a creativity! Having her at my side, everything was so easy. No need to annoy myself with paper cutting, pinning and outlining. She was taking care of everything. When I was 9, my parents offered me my first sewing machine.

Today, somehow, we consider that she is at the just beginning of the idea. And especially, the electronic device that makes the use of patterns “easy and fun”. Moreover, MumAnnie is extraordinary. That’s why, to thank her, we named the device « MumAnnie ».

Thanks Mum” 


Natacha Robert,
co-founder of the start-up


Idea generation

Need identification, the sewing patterns use is regularly “tedious” but “necessary”. Idea generation, the sewing patterns “easy and quick”.

Pre-incubation at FEE LyonTech

The Start-Up project joins the Entrepreneurship Program within INSA de Lyon. We follow a pedagogical acceleration curriculum, to build the value proposition, the business model and the financing strategy.

CGPME for Start-Up

Join the CGPME for Start-Up program, coaching organisation for Start-Ups. Workshops, headquarters and network provided by CGPME du Rhône.

1st functional mock-up

A first version of the Proof of Concept device is accomplished. We realize the first creative workshops. The sewing lovers have fun with the device. Meanwhile, they provide us the first feedbacks.

Skill-based support

Skills-based sponsorship winner at “Youth Entrepreneur of the Year” in Lyon. 12 month personalized assistance offered by “Lanchou Conseil”

Prize « New Technologies »

“New Technologies” winner prize of “Become an Innovative and Responsible Entrepreneur” Contest. Workshops and trainings are offered by the “Chamber of Commerce and Industry” of Lyon to develop our Business Model and Commercial Strategy.

Runner-Up of Web2Day

Winner of the first pool of International Digital Contest Web2Day (8/208 projects) in Nantes.

“Youth Talents” Grant

INSA de Lyon Foundation sustain the project and they offer the “Youth Talents” Grant. It allows us to focus on the Start-Up and to work at “300 km/h”

Incubation at Pulsalys

The Start-Up enters into a business incubation at Pulsalys, an innovation accelerator. They provide us council and awareness on different aspects of business creation (finance, intellectual property, marketing, etc.)

Prize “Pépite”

“Pépite” winner prize, provided by the “National Council of Higher Education and Research”. We become officially a high potential Start-up, nationally recognized.

”Beelys” incubation program

Join the Beelys program, the Entrepreneurship Student Diploma. It allows us to dispose of an office in a co-working space, workshops and 2 professional mentors.

Start-Up INSEEC Challenge

Three days innovation challenge proposed to a group of 3rd year students from INSEEC Business School. They studied the sewing pattern American market and the profile of sewing lovers.

Lyon Start-Up

Four months’ acceleration program for innovative projects, with both contest and coaching to develop the project.

Runner-up of CIPO

IZICREA is among the 12 finalists of Optic/Photonics Innovation Contest. It is addressed to innovative projects in the optic sector. It allowed us to gain in notoriety and value the optical innovation of our project.

IZICREA is launched

The firm IZICREA is officially created. This day will forever be etched in memory because is the beginning of an amazing journey.

Beginning of DesignTech

In partnership with Saint-Etienne metropolis, we are collaborating with “Cité du Design” on the sewing pattern usage, in order to make the user experience more compelling. The first esthetical mock-ups are realized.

Finalist of BigBooster

We are finalist of BigBooster International Program between Lyon and Boston. Both a contest and an acceleration program, we have the chance to be selected among the 20 Start-ups that are going to Boston to explore the American market.

Awards “Pépite” prize

Awards of « Pépite » prize iLAB - National Contest for Support of Technology Innovation Start-ups. Big honour for Natacha, co-founder of IZICREA to be among the winners.

Demonstrator MumAnnie

Almost one year after the beginning of the project, we are happy to announce that we accomplish our « prototype - demonstrator ». Do not hesitate to contact us if you are willing to test it and provide us your feedback.

Promotional video

We became actors during this day. The shooting of our first IZICREA promotional video was held in the office of designers' school SupdeMod Lyon.

BigBooster Bootcamp Boston

During the week 8-12 of February, we participated at BigBooster Bootcamp Boston, acceleration program within the business incubator « MassChallenge ». We reviewed the fundamentals, with an American approach, and we studied the American ecosystem.



High-tech enthusiast


Sewing enthusiast

We are two INSA Lyon engineers. Both interested in technologies and business, we are having a exciting adventure by developing and managing our innovative company.

Our first goal is to satisfy our clients. Our second one is to use high technologies for creative hobbies. And the third one, to give the chance to beginners to plunge in a journey that before they were afraid of.

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(*) Price incl. VAT. The costs of delivery of goods are payable by the client. The price is for information only, it is not contractual and it may be subject to change in the future.

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